At the heart of the 3000 square metre fashion floors, a continuous illuminated wall operates as an architectural frame. Conceived as a contemporary viaduct it organises circulation and sets a measured rhythm across the interior. Rails, plinths and fixtures are treated as precise architectural objects, supporting the reading of garments as material, construction and form.
Globus Basel sits behind one of the city’s most recognisable Art Nouveau façades from 1904. Preserved as a layered urban monument, these elevations now front a newly built structure by Swiss architecture firm Miller & Maranta.
Photography by Ludovic Balay