FORNASETTI FIORI BY FJURA FLOWER STORE INTERIOR, MILAN ITALY

Fornasetti Fiori by Fjura, a twelve-week floral residency by Australian creative Simone Gooch, founder of Fjura. Within a minimal, gallery-like setting designed by Tutto Bene, sculptural floral arrangements interact with steel panelling printed with enlarged Fornasetti vase motifs, transforming the everyday ritual of buying flowers into a series of living tableaux. The space reflects a central aspect of the Fornasetti universe: the ability to transform the familiar into something poetic and unexpected.

Photography by Ludovic Balay